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Winetellect: The First Gamified Wine Education App

Wine becomes an experience of landscape, culture, and discovery. Winetellect turns wine knowledge into a modern game. Combining exploration, trip planning, outdoor challenges, and smart quizzes that bring the world of wine to life.

Author: Michal Karlík

  • Winetellect app on phone task overview.

  • Winetellect app world wine map.

  • Winetellect app game map view.

  • Winetellect app wine question screen.

  • Winetellect app tasting box offer.

  • Winetellect app wine video section.

  • Winetellect app user profile.

  • Winetellect app Sevilla wine tasks.

  • Winetellect app completed wine task.

  • Winetellect app in hand. World map.

  • Winetellect app on table.

  • Winetellect app wine task overview.

  • Winetellect app in hand task overview.

1st milestone out of 3

Every contribution brings us closer.

EUR 39
pledged of EUR 4,134

0%

0% completed of 1st milestone

2nd milestone out of 3

We will build our app.

EUR 39
pledged of EUR 8,268

0%

0% completed of 2nd milestone

3rd milestone out of 3

We will create new professional video lessons for the app.

EUR 39
pledged of EUR 10,335

0%

0% completed of 3rd milestone

44 days until the end

2 contributors pledged

Games, Education

Czechia

Pledge

All or nothing. This project will only be funded if it reaches at least its first milestone by Oct 21, 2026 by 14:00 CET.

Show all rewards

⭐ Wine

Wine is a world full of landscape, light, people, and stories created every day. When Wine Institute was founded, we had a clear vision: to bring modern, practical, and accessible education into the wine environment. Over the years, thousands of people have attended our courses and tastings, and each of them showed us that wine is not just a topic but a living organism that deserves a new way of being explored.

Gradually, we realized that traditional education is not enough. Wine is not learned only at a table or in a classroom. It is learned in the landscape, on the road, in conversations with winemakers, and in the small discoveries a person experiences every day. That is where the idea was born to create a tool that connects education, experience, movement, landscape, and play.

⭐ This is how Winetellect was created...

An application that allows you to learn about wine naturally and with joy. Daily quizzes help you gain knowledge gradually and without pressure. Outdoor wine‑themed games draw you into the landscape and turn ordinary trips into adventures. Wine‑route planning connects regions, winemakers, and places worth discovering. Modern education brings clear, practical information without academic complexity. The entire system is designed to support exploration and natural curiosity.

Winetellect grows out of the work of Wine Institute, from thousands of hours spent in the field, from conversations with winemakers, from travels across regions, and from the belief that wine is a culture that can be learned and experienced differently. It is a project that brings together education, play, landscape, and real wine stories into one whole.

⭐ How you can help

You can help by supporting the project and enabling us to complete all the parts that will deliver a meaningful experience. Your support will help us expand educational content, create new wine routes, prepare outdoor games, connect regions and winemakers, and open the app to people not only in the Czech Republic but also in other countries.

You can also help by sharing the project with people who love wine. Every share helps grow the community and bring in new users who will use the app, test it, and move it forward. Winetellect is a project that grows with every person who joins.

Your support is not just financial help. It is a decision to become part of a global movement that changes the way people learn about wine. It is an opportunity to be present at the birth of something new, modern, and meaningful.

⭐ What you gain

Supporters will receive real courses, tastings, and wines from Wine Institute, as well as access to the app, which opens a new way of discovering wine. They gain education that is practical and understandable. They gain daily quizzes that teach wine in small, enjoyable steps. They gain outdoor wine‑themed games that turn ordinary trips into adventures. They gain wine‑route planning that connects regions, winemakers, and places worth visiting. They gain experiences unavailable anywhere else. And most importantly, they gain the feeling of being part of a project that moves wine culture forward in the Czech Republic and around the world.

Thank you. Yours, Michal Karlík

Comments

Choose reward for your contribution

  • sold 3
    Supporter Appreciation + Digital Badge + Winetellect Medium Membership (3 months)

    For those who want to support the project symbolically.
    What you’ll receive:

    • Winetellect Medium membership (3 months)
    • Membership in the VIP Club with exclusive invitations to our events
    • Digital badge in the Winetellect app
    • Your name listed in the “Supporter” section as a supporter

    Reward delivery: e-mail, in half a year after the Hithit project end

    Pledge EUR 6.20
    (CZK 150)

  • sold 0
    Supporter Appreciation + Digital “Supporter” Badge + Winetellect Medium Membership (6 months)

    For those who want to support the project in a symbolic way.
    What you’ll receive:

    • Winetellect Medium membership (3 months)
    • VIP Club membership with exclusive invitations to our events
    • Digital badge in the Winetellect app
    • Your name listed in the “Supporter” section

    Reward delivery: e-mail, in half a year after the Hithit project end

    Pledge EUR 10.33
    (CZK 250)

  • sold 0
    Wine from Wine Institute + Winetellect Medium Membership (3 months)

    For those who want to support the project in a symbolic way.
    What you’ll receive:
    • Supporter appreciation + digital “Supporter” badge 
    • Winetellect Medium membership (3 months)
    • VIP Club membership with exclusive invitations to our events
    •  Wine from the Wine Institute Prague selection
    •  Our sommelier will gladly help you choose a wine based on your personal preferences
    Wine can be picked up at: Kodaňská 34, Prague 10

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 14.47
    (CZK 350)

  • sold 1
    Supporter Appreciation + Digital “Supporter” Badge + Winetellect Medium Membership (12 months)


    What you receive:
    • Supporter appreciation + digital “Supporter” badge
    • Winetellect Medium membership (12 months) 
    • VIP Club membership with exclusive invitations to our events 
    • Digital badge in the Winetellect app 
    • Your name listed in the “Supporter” section

     

    Reward delivery: e-mail, in half a year after the Hithit project end

    Pledge EUR 20.67
    (CZK 500)

  • sold 0
    2 Bottles of Wine from Wine Institute + Winetellect Medium Membership (3 months)

    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge; a Winetellect MEDIUM membership (3 months)        
    • membership of the VIP club with exclusive invitations to our events        
    • two carefully selected bottles of wine from the Wine Institute Prague range (our sommelier will be happy to help you choose based on your personal preferences)

    The wines will be available for collection at:

    Kodaňská 34, Prague 10
     

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 26.87
    (CZK 650)

  • sold 0
    ​2 bottles of wine delivered to your home + a Winetellect MEDIUM membership (3 months)

    What you’ll receive:
    • two carefully selected bottles from the Wine Institute Prague range (chosen according to the current season and theme), delivered to your home in a secure box
    • a thank-you note + a digital ‘Supporter’ badge a Winetellect MEDIUM membership (3 months)
    • membership of the VIP club with exclusive invitations to our events
    • A sommelier will get in touch with you and, together, you’ll select some interesting wines for you.

     

    Reward delivery: Zásilkovna, in a week after the Hithit project end

    Pledge EUR 33.07
    (CZK 800)

  • sold 0
    3 bottles of wine from the Wine Institute + Winetellect MEDIUM membership (3 months)

    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (3 months)
    • membership of the VIP club with exclusive invitations to our wine events,
    • three carefully selected wines from the Wine Institute Prague range (our sommelier will be happy to help you choose according to your personal preferences)
    The wines will be available for collection at:
    Kodaňská 34, Prague 10

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 39.27
    (CZK 950)

  • sold 0
    3 lahve vína z Wine Institute zaslané domů + Členství Winetellect MEDIUM (3 měsíce)

    What you’ll receive:
    • 3 bottles of wine from the Wine Institute, delivered to your home in a secure box
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (3 months)
    • membership of the VIP club with exclusive invitations to our events
    • A sommelier will get in touch with you and, together, you’ll select some interesting wines for you.

    Reward delivery: Zásilkovna, in a week after the Hithit project end

    Pledge EUR 45.47
    (CZK 1,100)

  • sold 0
    Wine tasting for two + Thank you gift + Winetellect MEDIUM membership


    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (6 months)
    • membership of the VIP club with exclusive invitations to our events
    • the hugely popular wine tasting for two at the Wine Institute

    Find out more on our website:
    https://www.wineinstitute.cz/p/degustace-vina-pro-dva?lang=cs

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    Rum tasting for two + Thank you gift + Winetellect MEDIUM membership

    What you’ll get:
    • a thank-you note + a digital ‘Supporter’ badge; a Winetellect MEDIUM membership (6 months)  
    • membership of the VIP club with exclusive invitations to our events
    • an extremely popular rum tasting for two at the Wine Institute

    Find out more on our website:

    https://www.wineinstitute.cz/p/degustace-rumu-pro-dva?lang=cs

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    Whisky tasting for two + Thank you gift + Winetellect MEDIUM membership

    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (6 months)
    • membership of the VIP club with exclusive invitations to our events
    • a popular whisky tasting for two at the Wine Institute

    Find out more on our website:

    https://www.wineinstitute.cz/p/degustace-whisky?lang=cs

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    Port wine tasting for two + A thank-you gift + Winetellect MEDIUM membership

    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (6 months)
    • membership of the VIP club with exclusive invitations to our events
    • a very popular port wine tasting for two at the Wine Institute

    Find out more on our website:

    https://www.wineinstitute.cz/p/degustace-portskych-vin-pro-dva?lang=cs

    Reward delivery: e-mail, in a month after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    Beginners’ Wine Course + Winetellect MEDIUM Membership

    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (6 months)
    • membership of the VIP club with exclusive invitations to our events
    • the hugely popular beginner’s wine course at the Wine Institute

    Find out more on our website:

    https://www.wineinstitute.cz/p/Vinarsky-kurz-zacatecnik?lang=cs

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    Advanced Wine Course + Winetellect MEDIUM Membership

    What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (6 months)
    • membership of the VIP club with exclusive invitations to our events
    • Popular wine courses at the Wine Institute

    Find out more on our website:

    https://www.wineinstitute.cz/p/vinarsky-kurz-mirne-pokrocily?lang=cs

    https://www.wineinstitute.cz/p/vinarsky-kurz-stredne-pokrocily-s-degustaci-novosvetskych-vin?lang=cs

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    Rum Course + Winetellect MEDIUM Membership

    ​What you’ll receive:
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (3 months)
    • membership of the VIP club with exclusive invitations to our events
    • a popular rum course at the Wine Institute

    Find out more on our website:

    https://www.wineinstitute.cz/p/rumovy-kurz-wineinstitute?lang=cs

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 76.48
    (CZK 1,850)

  • sold 0
    6 bottles of wine from the Wine Institute + Winetellect MEDIUM membership (6 months)

    What you’ll receive:
    • six carefully selected bottles of wine from the Wine Institute Prague range (our sommelier will be happy to help you choose based on your personal preferences)
    • a thank-you note + a digital ‘Supporter’ badge + a Winetellect MEDIUM membership (6 months)
    • membership of the VIP club with exclusive invitations to our events

    The wines will be available for collection at:

    Kodaňská 34, Prague 10





     

    Reward delivery: e-mail, in a week after the Hithit project end

    Pledge EUR 80.61
    (CZK 1,950)

  • sold 0
    6 bottles of wine delivered to your home + a MEDIUM Winetellect membership (6 months)

    What you’ll receive
    • 6 bottles of wine from the Wine Institute, delivered to your home in a secure box
    • A thank-you note + a digital ‘Supporter’ badge + a MEDIUM Winetellect membership (6 months)
    • Membership of the VIP club with exclusive invitations to our events
    • A sommelier will get in touch with you and, together, you’ll select some interesting wines.

    Reward delivery: Zásilkovna, in a week after the Hithit project end

    Pledge EUR 86.81
    (CZK 2,100)

  • sold 0
    ​Wine Partner Pack


    For winemakers who want to be part of the new digital wine culture.

    What they’ll get:
    • inclusion of their winery on the Winetellect map
    • the option to create their own outdoor wine game
    • creation of a QR code to monetise the game
    • 10,000 views of their advert
    • creation of 3 quizzes about their wines and their region
    • one year’s access to the Profi section of Winetellect

    Reward delivery: e-mail, in half a year after the Hithit project end

    Pledge EUR 285.24
    (CZK 6,900)

  • sold 0
    Corporate Partner Pack

    ​What you’ll get:
    • ​a wine or rum tasting for up to 15 people at the Wine Institute
    • a thank-you note + a ‘Grand Supporter’ digital badge
    • membership of the VIP club with exclusive invitations to our events

    Reward delivery: in a month after the Hithit project end

    Pledge EUR 412.98
    (CZK 9,990)

  • sold 0
    Gastro partner pack

    ​What you’ll get:
    • ​staff training at your premises (Prague and the surrounding area), or for up to 15 people at the Wine Institute
    • consultancy on creating a wine list, increasing profitability and exploring new marketing and sales opportunities.
    • A thank-you note + a ‘Grand Supporter’ digital badge
    • Membership of the VIP Club with exclusive invitations
    • 10,000 views of your advert
    • One year’s access to the Profi section of Winetellect

    Reward delivery: e-mail, in a month after the Hithit project end

    Pledge EUR 412.98
    (CZK 9,990)

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